Introduction

A cross-cultural consultant with a particular focus on Anglo-Chinese communications in business. Previously working with Shanghai government as a project manager, Yu Sun has worked on many international projects between China and Britain.

Description

As a native Chinese, she employs her knowledge and experience to help bridge cultural and business divides through effective communication. Yu Sun established Yuyumedia in London in 2005, which provides cross-cultural communications training services and business strategies to support corporate clients communicate effectively with Chinese counterparts. Client experience includes Reuters, Tesco, Getty Images, Herman Millers, etc.